Booking.com (Booking Holdings)

Hiring quality verdict.

Booking.com's Connected Trip strategy — integrating flights, hotels, rental cars, and experiences into a single AI-planned itinerary — is the architectural project driving its current AI hiring cycle. The Amsterdam headquarters hosts approximately 7,000 of its 24,300-person global workforce, making it one of the Netherlands' largest single tech employer concentrations. Despite $5.9B profit in 2024, the company began a significant Amsterdam restructuring in mid-2025 as AI automation compressed headcount requirements in customer operations; engineering and product teams are growing while operations roles contract.